Wednesday, June 4, 2008

Life-style online: pathology or spirit of the times?

At the recent conference "Internet and Business Director for Media Studies TNS Gallup Media Ruslan Tagiev led impressive statistics on the number of young people," living "online in Russia: the results of research in 2008, the proportion of active Internet users aged 18 to 24 years in Russia amounts to 74% of the total population in that age category.

In Moscow this figure is already 95%. Annual growth in regular online audience Russia is approximately 14% and steadily increasing.

According to Internet World Stats, the North American youth online is even more of the total: the ages of 18 and 24 years actively uses the Internet 92% of the population.

While the parent community protests against the current situation (young people not days away from the computer, missing in online games, did not communicate with peers, not engage in sports, etc.), one can not help but note the marked ambivalence issues. Indeed, the Internet - is not only endless games, chat rooms and dating sites, but also a great way to get new information, shopping and instant implementation of basic personal gain.

What can benefit young people, the clock "depends" on the Internet?

Apart from the dubious earnings (such as participation in spam mailings or endless visits and registration of accounts at various sites), today RuNet full of opportunities to participate in interesting contests, promotions and games with the material and is worthy of prizes. An example is the promo-site French cigarette brand Gauloises www.svoboda-vsegda.ru.

In July - December 2007 there has been a creative contest copyright video "Freedom always."

Nearly fifteen hundred different prizes, from laptops to mp3-player and graphic map, most endured in an eloquent, talented, unique and active users of the site. The main contest audience - young people aged 18 to 24 years. Are they "missing internetogolikami"? -- Hardly. At sent roller (http://www.svoboda-vsegda.ru/video.php) - parkur, parachute jumps, on trampoline, fishing, traveling and anything except the alleged bleak and attenuate the authors.

This year during the period from June 1 to August 1, Gauloises re-friendly company collects unusual lovers available online in the promo game YOUR FREEDOM FESTIVAL. "

The stakes, as always, are high: this time the participants will race for tickets to one of the most famous music festivals in central Europe Sziget (http://www.sziget.hu/festival_english/). Win an unforgettable trip to Budapest for two will be to gather unique codes with liners of reams of Gauloises and playing interesting games. All visitors to the site will also be required to undergo tests fascinating, unique goodies to download from the Gauloises and watch videos about the author's freedom.

Organizers of the project advised: be open to all new, active and spend time on the internet profitably!

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